Technical SEO Audit | Image Resource: indianmarketers.in/
If you own a website and have put in all the efforts but you are getting results as expected then you can consider a SEO audit for your website. A SEO audit evaluates the performance of your website and gives the reports. Based on the reports you can develop a SEO strategy.
A SEO audit can also be done if you want to improve your rankings, want to outrank your competitors, e-commerce websites which have scaling issues or start-ups which have yet to start on SEO. An in-depth audit can provide solutions to all these problems.
A SEO audit consists of three main areas: Technical audit, Content audit and Links audit. These audits can help you understand what requires to be fixed and what improvements can be done to your website. The report provided can help to reach your SEO goals.
What is a technical SEO audit?
A technical audit is done to check if your website is technically correct and it is one of the most important aspects of search engine rankings. It is done to ensure the good health of your website. This audit covers the technical aspects of your website which enable crawling and indexing.
The search engine should be able to crawl and index your website in order to rank it. In this audit crawling, indexing, XML sitemap, robots.txt file, text-HTML ratio of pages, redirects, title tag parameters, pages with too many URL parameters, no follow attribute, broken links and pages with Flash and frames are checked.
Other issues like uncompressed pages, CSS and JSS issues, mobile friendliness are also covered. As an add-on, internal link analysis is also done as link building has many advantages.
Why should you do a technical audit of your website?
There are many reason as to why you would go for a technical audit:
● To improve your rankings and appear in the top most positions in the SERPs. The top positions get most of the traffic therefore it is important to rank higher.
● To keep up with the latest SEO trends you can do an SEO audit regularly. This is important if you want to outrank your competitors.
● Sometimes the businesses also need a personalised strategy depending on the business model, competition, market and the target audience. All this can be done through a technical SEO audit.
● When you perform an SEO audit you can get reports which can help you make data-driven decisions.
