Electronic signage is a way to communicate information to people, audiences and customers. They are used in media and advertising, hospitality, workplace, cinema and entertainment, restaurants and more.
They are a group of electronic displays and can be managed centrally or individually. They can be used to display text, information, animated messages, information and more. It offers benefits like showing visual content in real-time and easy accessibility of digital displays like LCD, LED, e-paper and more.
The signage can be used to display content and it can be changed as required. You can display the same content on multiple screens and make the message interesting and engaging. The signages are easy to maintain.
Digital Signage | Image Resource: novisign.com
Planning an electronic signage strategy
If you are interested in setting up digital signage then you should follow this process:
- The first thing to identify is what message you want to communicate and display using the signage.
- Next, identify who you want to communicate with using the signage. For example, the types of roles in a multinational company will be different than in a smaller company. The role, responsibilities and interests will vary. Therefore you will have to create a message according to whom you want to communicate.
- Once you decide whom you are communicating with you need to find the medium that your audience will best engage with. The most effective mediums to use on digital signage are text, static images and videos. You should make sure your message comes clear.
- The placement of the signage is also very important when it comes to promoting your message. You should choose the areas where the people gather in groups.
Technologies used in signage
Electronic signage typically consists of a display screen, media players and a content management server. One content manager server can support multiple media players and they may support multiple screens. An array of them is called a video wall. Though the stand-alone combines all three devices in one unit and does not need a network connection.
The electronic signage uses a content management system and a digital media distribution system. These can be controlled using a personal computer or hosting providers. There is a connection between the display and the media player and from the media player to the content server.
The interactive signage has touch screens that the users can use to interact with the content or QR codes or body sensors. The SMSs from the mobile phone can be used to post messages on the displays. Bluetooth can be used to interact with what is displayed on the screen.
There has been a drop in the prices of LCD and large plasma screens and this has led to an increase in the use of electronic signage.
