Business owners use marketing strategies to make their businesses stand out from their competitors. Interactive content is content that allows your audience to participate rather than just consuming the information. It helps your audiences to stay engaged.
Interactive content can make the experience more fun for your audience as it involves answering a poll or clicking a button. In a competitive market, it is important to find the best way to engage the audience. Interactive content should be included in content marketing as it is more effective than other types of content.
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Types of interactive content
You can try out different types of interactive content and decide which type of content your audience responds to best. In your content strategy, you should add more of that type of content. The different types of interactive content are as follows:
- Videos are taking over the internet and are one of the most effective ways of marketing. Live video content allows you to hang out with your community and know them better. It can help them to know about your brand and you.
- It is easy for people to interact with polls and multiple-choice questions. They are easy to create and incredibly engaging. People like to share their thoughts on topics and contribute to conversions. People also like to solve quizzes and they are an effective way to get their attention. They are also sharable which makes them a great lead-generation tool.
- Another way to engage the audience with your content is to allow them to rate your content. You can add rating widgets to your content. You can also show the rating results on your website to increase your credibility. You can create content that people are interested in.
- The testimonials and reviews allow your customers to speak for you. One of the most powerful tools of marketing is word of mouth. You can create sharable content and add a call-to-action to share or tag a friend.
- One of the best ways to engage your audiences is through gamification. Big companies have great success with such campaigns. You can scale it down and try too.
- Animations can catch people’s attention easily. You can add GIFs, hover effects, dynamic scrolling and more. Animation can help to keep people interested and even improve your conversion rate.
- Big chunks of text may turn off the readers and one of the best ways to convey a lot of information is to use infographics. It can be used to combine aesthetically pleasing designs and information.
- Giveaways are another way to get people’s attention and encourage them to engage with your brand. You can offer incentives to people for sharing your content, tagging friends and more.
- You can use tabs and carousels to break up text-based content. This gives people the option to choose what they want to see.
- Creating content can be time-consuming therefore you can repurpose content. Marketing is about using different ways to transmit your message. If you have posts that have received tons of engagement then you can share them in different ways.
